Still waiting to be discovered? 🤷🏻♀️
|
Hi Reader! The response to my last newsletter took my breath away. So many of you reached out after I announced Louder Than Likes: How to Amplify Your Expertise and Make Media Work for You, with congratulations, with excitement, and with something that meant even more: you nudged your colleagues, your friends, and your fellow RDs to be among the first 100 to grab a copy and claim the companion workbook. That kind of generosity doesn't go unnoticed. Thank you, truly, from the bottom of my heart. The book is available now on Amazon, and if you haven't gotten your copy yet -- there's still be time to be in that first 100. Purchase your copy here and send your proof of purchase to mediasavvybtd@gmail.com and I'll send the workbook directly to you. In this issue, I'm sharing a taste of what's inside the book -- a concept that I think will resonate whether you're just starting to think about media or you've been doing it for years. Plus my latest articles, some pieces I've been reading, and a brand new podcast episode that's just five minutes long but might be the most useful five minutes of your week. Grab a snack and read on. With so much warmth, Bon P.S. Know someone who needs this book? Forward this newsletter or send them to bonnietaubdix.kit.com/d4132ece48 to join this community. They'll thank you. 😊 __________________________________________________________ Bonnie's Bites: From the Pages of Louder Than Likes: Your Pitch Is Not About You Here's something that shifted everything for me when I first started reaching out to journalists and producers: the best pitch isn't about you. It's about them. Not them personally -- but their audience. Their readers, the people they're trying to reach every single day with information that's useful, timely, and trustworthy. When most of us sit down to pitch ourselves to media, we lead with our credentials, our degrees and our years of experience. And yes, those things matter, but a busy editor isn't reading your email thinking "I wonder how qualified this person is." They're thinking "can this person help me tell a story my audience needs right now?" That one shift changes everything about how you write a pitch. Instead of: "I'm a registered dietitian with 15 years of experience and I'd love to be a resource for your publication." Try: "With GLP-1 medications changing the way millions of people think about food, I've been seeing a lot of confusion in my practice about what to actually eat. I'd love to offer your readers some clarity." Same person. Same expertise. Completely different entry point. Your credentials are your credibility. But your pitch is your readers' first impression of how well you understand their world -- and their audience. Lead with that, and the door opens a lot more easily. You Asked:I've been a practicing dietitian for over 15 years and I feel like I have a lot to say. But every time I think about reaching out to a journalist or pitching myself for a media opportunity, I talk myself out of it. I think: why would they want me? There are so many other dietitians out there. How do I get past this? I Answered:First -- I want you to notice something. You said you feel like you have a lot to say. Not that you think you might. Not that maybe someday you could. You feel it. That matters. The question "why would they want me" is the wrong question. Reporters aren't looking for the most credentialed dietitian. They're looking for someone who can explain something clearly, quickly, and in a way that their readers or viewers will actually connect with. That is a skill and it is something you can learn. Yes, there are other dietitians out there. But there is only one with your 15 years of experience, your specific patient population, your particular way of seeing things. That's not a small thing...that's your angle. Here's what I'd suggest: 1. Start with what you know cold. What's the one topic you could talk about at 6 in the morning after four hours of sleep without missing a beat? Start there. Pitch that. 2. Make it timely. Connect your expertise to something already in the news. Reporters are working on stories right now. Make it easy for them to say yes. 3. Send one email. Not a pitch deck. Not a media kit. One clear, warm, specific email to one journalist whose work you actually read. See what happens. The voice in your head that says "why would they want me" is not your instinct. It's not your friend. It's your fear. And fear, in my experience, is often a sign that you're pointed in exactly the right direction. Most Women Worry About Weight -- But This Is the Bigger Health Risk If your phone flashed a fraud alert from your bank, you wouldn't wait a few days to check your account. But in your body, there may be a health crisis unfolding that you can't see, can't feel, and might not discover until something goes wrong. Cardiovascular disease is the leading cause of death for women in the United States. Not breast cancer. Not diabetes. Heart disease. And the single biggest modifiable driver? Blood pressure that creeps up silently, without symptoms, without warning. It was important to me to write this piece. Women are often focused on the number on the scale when the number on the blood pressure cuff may be the one that deserves more of their attention. I hope you'll read it and share it. 4 Things to Do Before 9 a.m. for Weight Loss It turns out your morning routine matters more than you might think. I shared why drinking a glass of water within 30 minutes of waking up isn't just good hydration -- it may also support metabolism, reduce cravings, and set the tone for healthier choices all day long. Surprising Signs of Heart Disease in Women Swollen ankles and puffy feet might seem like a long day on your feet -- but they can be something more. I explain how fluid buildup in the lower body can be an early and often overlooked sign that the heart isn't pumping as effectively as it should be. Worth reading and worth sharing with the women in your life. Milk Thistle and Liver Health -- Good Housekeeping The liver isn't something you scrub clean -- and no supplement can undo a night of overindulging. I weigh in on what milk thistle can and can't do, and why the research isn't strong enough to support the idea of a quick fix in capsule form. Read it in Good Housekeeping A Recent Episode of Media Savvy with Bonnie Taub-Dix Podcast: Quick Take #1 -- Your Media Soundbite Library Five minutes. That's all this episode asks of you. And in those five minutes, I walk you through exactly what a soundbite library is, why every health professional needs one, and how to start building yours today. If you read Bonnie's Bites above and thought "I need to work on this" -- this episode is your next step. Short, practical, and something you can act on immediately. 👉 Listen to Media Savvy with Bonnie Taub-Dix on your favorite podcast channel What I'm Reading: Grocery Stores Are Changing -- Here's Why Why you should never wave off white-coat hypertension 10 Surprising Tips for Better Sleep One More Thing: Are you heading to the Today's Dietitian Symposium in Orlando next week? I'll be there moderating the very first session -- and it's called "Finding Your Voice." You know I love this topic. It feels like the perfect extension of everything I've been putting into this book and into this community. If you see me, please stop me and say hello. I mean that. These are some of my favorite moments -- getting to put a face to a name and actually talk with the people I spend so much time thinking about. I'll be the one who can't stop talking about soundbites. 😄 See you there -- and until next time...
💥 NEWS FLASH 💥 : If we haven't personally connected -- let's do it! Send a DM to @bonnietaubdix and @BTDmedia on Instagram if you have any questions about how I can help you or... just hit REPLY to this email! _______________________________________________________ Are you enjoying my newsletter? Please forward it to a friend! 🙏🏻 |